Influencing the influencers | Unlocked 403 cybersecurity podcast (ep. 6)

How do analyst relations professionals 'sort through the noise' and help deliver the not-so-secret sauce for a company's success? We spoke with ESET's expert to find out.

Editor

19 Sep 2024

The sixth episode of ESET's Unlocked 403 cybersecurity podcast has host Alžbeta Kovaľová picking the brains of Zuzana Legáthová, ESET's Senior Manager of Analyst and Tester Relations, about topics that run the gamut:

Zuzana's role at ESET and the importance of analyst relations programs for cybersecurity companies
the state of analyst relations in the security industry and how analyst reports factor into the purchasing decisions of businesses
how AR professionals sort through the noise to help a company gain and maintain a competitive edge
how security companies can collaborate effectively with IT research and advisory firms
the latest buzzwords in security and broader security trends